Tips For Shipping Perishable Products

The popularity of meal delivery services and online grocery shopping is growing with every passing day. Most of the time, people order perishable products, which usually include refrigerated goods and frozen items. Such items need to be stored at a particular temperature to keep them from losing freshness or rotting. The process to ship perishable products can be daunting. Not to mention the quality of your products reflects your brand. That is why maintaining the product quality at its best will help you keep your customers happy and ensure repeat sales.

In this article, e will discuss some tips and tricks to ship perishable products safely.

Shipping non-refrigerated perishable products

Non-refrigerated perishable products usually have a shorter shelf life. Such products generally include pastries and bread. While you do not need to refrigerate these foods, you will have to consider external factors such as weather and contamination. That is why the packaging method for these products should be the same that that for refrigerated perishable foods.

Shipping refrigerated perishable foods

Refrigerated perishable products usually include seafood, dairy products, meat, and other fresh foods. Shipping such products can be a bit tricky as it may change the quality, taste, texture, and appearance of those items. First and foremost, you have to make sure to maintain the temperature around those products to keep them fresh throughout the transit. Maintaining temperature inside the box for 30 hours is the bare minimum.

The first step of this process is to prepare your food. Depending on the type of food you ship, you will have to precool or freeze it to help it remain fresh during shipping. You will also have to protect these products from potential harm, such as water leakage due to thawed ice or damage from other items in the box.

Next, be sure to choose the best quality and appropriate insulated packaging material. These materials help maintain the temperature inside a box for longer durations. If you are shipping refrigerated items, you may need to use ice packs around your products. You can choose from different sizes of these insulating materials, depending on your requirements.

If there are items in your box that can leak during melting, make sure to line them with plastic or other materials to prevent your package from becoming soggy. Moreover, use ice packs and other insulating materials instead of packing paper to fill voids.

Shipping frozen perishables

These products usually include frozen meat, seafood, frozen fruits, desserts, and ice cream. The packaging materials required for these products are usually the same as those for refrigerated goods. However, you will have to use dry ice instead of cold packs if you are shipping frozen foods. Using dry ice makes shipping and storage and shipping challenges, so you have to make sure to adhere to rules and regulations.

Choosing the right shipping company

It is crucial to choose the right packaging company to ensure safe and secure product delivery. Your shipping company should be able to deliver your products fast and avoid any damage during the process.

Just how important is Custom Packaging

Custom packaging is something that you should never discredit the importance of. While it might seem super expensive, a box that is personalized with different marketing is super important to invest in, especially in the realm of ecommerce or retail. The package and items will convince brands to get their delivery to different channels, including social media.

The packaging design is what distinguishes your brand from different resellers. This is why a lot of times people will buy the same products that resellers do, directly off amazon.  That’s why brands need to learn how to connect with these industries, and it’s so much more important than you’d think.

The impact of Customer Packaging 

The custom packaging that you have does actually determine how people will move forward with your brand. Here’s the truth of it. Almost half of customers will share packaging that’s special on their social media handles. Boxes that are plain and sloppy won’t look good for sales, and a lot of consumers are more likely to invest in brands that take the time to create content that’s custom, rather than those who don’t.

There is also another poll that looks at the premium packaging. This encourages about 84% of customers to get a product.  Only about 16% of those people don’t think that this matters.  So it’s important to make sure that you also show the right custom packaging that people want. Most brand owners do believe that the packaging does influence the value of the brand that’s there.

Some brands also see a much larger increase when they use custom and premium packaging.  Most packages and products that are bought are chic too, and that's a huge selling point. You need to make sure that you have this in place, because so many people look for it these days, and without it, you’re just shooting yourself in the foot when it comes to branding.

Being Custom and Sustainable

Another thing, almost on par with being a custom package, is the aspects of sustainability. Sustainability is in, and this is something that directly affects the sales of customers. It was found that over half of the customers did cite recyclability and sustainability as their main packaging trend, and it also showed that over half of the respondents and the companies there did have sustainable efforts for their projects.

There was also another survey that looked at how eco-friendly the minds of those people were, and many even indicated that it’s vital to packaging. While over half of them did include the use of packaging that was eco-friendly as a main consideration for the products that were there.

It was also found that over 60% of the shoppers there do reuse the packaging that they purchase from other people too. So with this said, it’s very clear that, even though there is a lot that’s happening, you need a product packaging that’s sustainable, and one that’s custom made for your own personalized packaging efforts.

How to make this 

Well, it’s important to look at the right types of packaging that you want to have with this. For instance, if you’re looking to create a box that’s a specific size, you sure can. There is also the fact that you can get stuff with materials that are suitable, in order to create the ideal box for products. This is something you should start doing right away.

Custom packaging is the way to go, and the way to the future of packaging that you’ll want to have done, and the benefits of this too.