Difference between stickers and labels

You may have heard about stickers and labels, but do you know the difference between both? In this article, we will compare both these packaging products.

What is the difference?

Labels are three times thinner than stickers. Stickers usually come with a matte finish, compared to the glossy finish of labels. Labels come rolled on a liner, while stickers are cut individually. This fundamental knowledge about both these products will help you understand what products you need for your packaging applications.

What are stickers?

Stickers are easy to distribute because they are individually cut. They are usually printed on premium thick vinyl. If you want to promote your brand, stickers can play a key role in this regard. The thicker vinyl makes your business logo or other design elements more detailed and impressive. Some stickers come with a slightly matte finish and a custom laminate. That makes these stickers weather resistant.

You can use stickers as tradeshow giveaways, packaging inserts, and merchandise. The benefit of using stickers this way is that it makes your customers think of your brand when they need a product you sell. The good thing is that you can create stickers yourself by using several tools available online.

What are labels?

Labels are made using a thinner material known as Biaxially Oriented Polypropylene, also called BOPP. This material is created using a process in which two plastic films are stretched out in opposite directions and then bonded together. This material safe to use on the packaging of food products, including teas, coffee, and honey.

The reason BOPP is for creating labels is that it offers an excellent surface for label printing. It allows for the ideal application of pigment-based inks. Once the contents are printed on the label, a dry finish puts your brand in the spotlight. BOPP, like all other plastics, is resistant to oils, moisture, and chemicals.

Another reason BOPP is a great addition to your packages is that it is very durable. You can print your business logo or any other design on this material and put it on an otherwise plain box. You can also apply this material to other products, including glass, mailers, and plastic.

You can use labels for different purposes or packaging applications. Shampoo bottles and food containers provide an ideal surface for BOPP labels. Since these labels are resistant to liquids and oils, they do not lose their hold or deteriorate when moisture in food products or beverages comes in contact. Some of the common labels are product labels, care labels, and mailing or shipping labels. Each of these labels serves a specific purpose, so be sure to choose the correct one.

If you want to know what labels may work well with your products, you can discuss your requirements with a packaging vendor or consultant. You can also discuss design options to get help when it comes to using labels or stickers for branding advantages.