Layering your packaging for a branded item or box is a fun way to make it stand out. Why does it work? It all comes down to the psychology of packaging. Unboxing psychology prides itself in the excitement and suspense that derives from opening up and getting something new and fun in a box. By adding this to your packaging, you improve the brand’s experience.
Immersive brand experiences will in turn, help you grow as a business. If you’re someone who is looking to improve the storytelling, adding layers to the brands will make it more fun, more exciting, and more personal for all that are involved, whether it’s a customer trying to find out more about an item, or a company looking to connect with customers.
Creative Packaging Layers
So, you want to make the branding creative, but don’t know where to start. Here are a few ideas that come with branded packaging, in order to make it shine.
Branded tissue is one of them. This is tissue that’s made with a brand on there, and can show off the logo or any additions inside.
Another one is storytelling inserts. If you have a brand story that really stands out, then use branded layering and packaging to improve this, as it will tell customers more, and get them excited to read through it.
Hidden compartments are another. With hidden compartments or other items, it can obscure the items that are inside, and really make it stand out. you’ll definitely like the feedback from customers adding that surprise element inside.
Mini Campaigns Through Shipping Supplies
There are certain items that can be used to craft mini campaigns here, and it’s important to consider all of these.
One example is QR, or quick-response codes. These are codes that, when scanned, take you to a page. Whether it’s a social media page, a page that has different items for you to buy, or other incentives, it can be a good way to get people to interact with the brand.
Collectible panels are another. These panels can be a fun thing that people can hold onto, and may encourage more purchases.
Finally, you can make a puzzle foldout, and customers have to put this together. Adding this is not only a good way to improve interactivity, but also can offer other financial incentives as well, different from what you might get from other brands.
Designing with Purpose
So, when you put this together, you have to do it in a couple of different ways.
First, is the item. Make it something that people will want.
Then, add in the emotions to this. various packaging that’s got some sort of emotional context to it is good for you to make it work, and in turn, it will help with improving the experience of such items.
Finally, the outer protective elements. You want your outer protection to be something that can withstand, so make sure that the outer packaging is fitting for the job. Make sure you don’t skimp, for if you do, it can negatively impact the contents inside.
When put together, it’s a very powerful way to retain customers.
So who’s leading this trend?
Well, direct to consumer brands are! These are brands that are getting the items directly ready for consumers, and are being shipped to them. Again, with such packaging, it can offer a bit of trouble for a few packaging providers, as it might be hard to put this together. But don’t fret, with the right branded layering and ideas, your packaging goes from bland to fab!
